Starting Point
Zenfone wanted to promote the unique features of Zenfone Z5 and elaborate on the utility of those features in daily life for the users.

Concept Note
A 5-part series of stop-motion videos were edited to showcase a conversation between an ordinary flagship phone and Zenfone Z5. Each video showcased a different setting that did justice to the ongoing conversions between the two phones. The background featured elements of blue and yellow to develop a sort of uniformity throughout the series.