Objective
To launch the upcoming mall in Indore called Phoenix Citadel Mall in December 2022.

Positioning
We envision the mall to be positioned as the ‘Mall of Madhya Pradesh – Central India’s Largest Mall’, and not just as a very big mall in Indore. All the communication and strategy will need to be created keeping this in mind.

Result
Accounts Reached – 2.9Mn
Accounts Engaged – 40.7k
Total Followers in 1.5 Months – 10k+
Total Video Views – 1.54Mn+