Ford-Endeavour TVC, Twistless Films, FCSD
A bunch of videos we have produced for Ford India.
For Ford #TwistlessFilms, tapping on iconic scenes from famous Bollywood movies ‘Sholay’ and ‘DDLJ’, Pixelfox narrated the campaign idea through the use of quirky illustrations, bright colors and fun-filled animations. With a movie spoof highlighting a feature offered by the new Ford EcoSport, we conveyed in an eccentric style the true essence of #TwistlessFilms.
VIEWS: 6.8Mn, REACH: 9.2Mn, IMPRESSIONS: 3.4Mn.
Pixelfox churned out a striking TVC for the New Ford Endeavour. What went behind it was a whole lot of research, conceptualizing and converting all of that into a standard storyboard. Backed by a narrative, the foxes simultaneously worked on the 3D animation requirements. With a series of fluid transitions, dynamic fast cuts, and dramatic slow cuts, it was put together with the right musical score.
For Ford’s Extended Warranty video campaign, we created this animated film as a part of the on-going campaign. Unexpected car expenses can throw anyone off balance. So, our protagonist Mr. Menon takes us through his experience of using this service by Ford. Pixelfox helped devise this animated film for Ford right from story-boarding, illustrations, motion graphics to the final process of editing. Proceed and take a look at how it turned out to be!
The structure of advice was made in a simple and polished manner to influence prompt comprehension along with a need to take an action in the minds of viewers. Beginning with the utility of servicing and ending with the smooth door to door facility, utmost effortless and secure care offered by Ford to it’s time-conscious customers was successfully conveyed in the project through the foxes’ creative execution!
October 3, 2022