Starting Point
Mercedes wanted to promote its Circle of Elite and its added benefits to the customer, showcase the Mercedes Benz WishBox and revamp a video that would promote their online store.

Concept Note
Circle Elite
Pixelfox began with its research. To showcase how Circle Elite is a warm extension of your welcome in the Mercedes family, we curated a short 2D animation film. Pixelfox developed everything right from the storyline, characters, script to the dynamic color palette. The animations with seamless transitions for the video to show the vast benefits of dining, staycations, global travel and medical assistance through the shifting scenes, was all planned and executed by the foxes themselves!
Wishbox
We put together a storyboard and developed illustrations that would highlight the elegance of the brand. Even the color palette focused on pastel shades which went hand-in-hand with the personality of Mercedes. The apt supers spoke about the innovative ownership solutions provided by the WishBox.
Roadster
The informative step-by-step motion graphics were refined to include the right colors, typefaces, voice-overs and background music that would complement the essence of the brand. Simplicity and ease of understanding were maintained throughout the video without compromising on the aesthetics.