Starting Point:
For Tata Capital, their core identity already reflects the feeling of trust in the minds of their target audience. To retain that, while devising a strong call to action was the main aim for them.

Concept Note:
The foxes had to revisit the golden rule “Features tell, benefits sell”. Next wise step was adding a magic of storytelling that resonates and furthermore helped us curate an initial structure for TVC. Our illustration style not only included the right elements of finance, but also elements that spoke to our viewers on a personal level, alongside seamless animation styling.